Despite the domination of social networks, email marketing is still among the most effective ways to engage your audience, especially in Nepal, where digital communication is growing at a rather steady pace. So, it is essential to know how to boost your email open rates in Nepal. The problem, though, is that it becomes pretty […]
Understanding Brand Storytelling We all love stories. Stories entertain us, inspire us, and connect us with others. Stories are also powerful tools for marketing, as they can help us communicate our brand’s values, personality, and message to our target audience. This is what brand storytelling is all about. Brand storytelling is the art and science […]
In today’s competitive fitness market in Kathmandu and across Nepal, gyms must have a strong digital presence to attract and keep members. Digital marketing is the best tool to reach fitness lovers, engage new clients, and build loyalty. At Gripas Marketing, located in Thulo Kharibot, Shantinagar, Kathmandu, we know the challenges gyms face here. This […]
How Nepali Artisans are Selling Handicrafts Online: A Digital Marketing Perspective Introduction In recent years, the global handicraft market has seen remarkable growth. With a market size reaching USD 2,007.07 billion in 2025 and projected to exceed USD 3,394.32 billion by 2027, the industry is experiencing a robust compound annual growth rate (CAGR) of 10.11% […]
Introduction This creates an excellent opportunity for agribusinesses in Nepal to grow by adopting digital marketing to increase their reach. Assuming that internet and mobile phone usage are now available even in most rural areas, digital marketing is one sure way of advertising agricultural products and services cost-effectively and efficiently. This article focuses on powerful […]
Introduction Are you thinking of starting a successful startup in 2026? If so, you’ve come to the right place. Starting a successful startup for the first time can feel intimidating, particularly due to the extensive effort and preparation required. In simple words, A startup is a business that is in its initial phase, established by […]
Introduction It’s changing the way people search for information online. On the rise are voice assistants—Siri, Alexa, or Google Assistant—and more users are choosing to speak their questions rather than type them. Much of it does present some challenges to SEO, but at the same time, many opportunities. In this blog post, we’re going to […]
Introduction The impact of 5G on digital marketing is quite big since the world is highly driven towards this technology. With 5G coming into play, it will mean more than the higher speed of the Internet; it comes with marketers finally engaging consumers. In this regard, this blog will look into the impact 5G technology […]
Virtual reality is no longer a theory with regard to science fiction. It is a potent tool changing the way digital marketing and business look. Using immersive and interactive experiences, VR can help businesses communicate with their audiences in new and exciting ways. This blog shall explore how virtual reality affects digital marketing and other […]
An understanding of the psychology behind consumer behavior helps marketers create effective strategies for impacting their target audience. We’ll be looking at some key factors of consumer psychology that influence buying behavior. Some examples of psychological marketing will help spell things out. What is the Psychology of Consumer Behavior? Consumer behavior psychology focuses on the […]
Blockchain Boost: Revolutionizing Digital Advertising Over the last couple of years, blockchain technology has been making waves across several industries, and digital advertising doesn’t seem to be an exception. But how does blockchain really affect digital advertising, and why should one even know about it in digital marketing? Well, let’s dive deep into the world […]
In social media marketing, emotional branding has emerged as a powerful tool for connecting with audiences on a deeper level. By tapping into consumers’ emotions, brands can create lasting impressions, foster loyalty, and drive engagement. Emotional branding goes beyond just selling you a product. It’s about creating a connection with you, the customer. It’s about […]