Why Does Optimizing an E-commerce Site Matter? Optimization is crucial for e-commerce as it plays a vital role in user experience, sales, and overall business success. In highly competitive online marketing like e-commerce, optimizing e-commerce websites helps customers to find the products easily, navigate smoothly, and help secure transactions. This not only increases your site […]
In today’s digital world, building and maintaining an online community is an important and effective way for the audience to engage and share their thoughts as if they were part of the community, which helps to build trust and loyalty of the audience with the brands. It not only enhances the customer relationship but also […]
In today’s competitive market, it’s important for any business to craft compelling ad copy. It’s about understanding your audience, emotional triggers, and inspiring action. In this post, you will learn key strategies, how to write catchy headlines, A/B testing, emotional trigger and know your target audience requirements. This helps you to create an ad copy […]
In today’s generation, social media has become one of the convenient ways of marketing strategy for businesses of all sizes. With many users involved in social media platforms like Facebook, Instagram, LinkedIn, and Twitter, it’s essential for every brand to make its online presence on these types of platforms to boost or increase its performance […]
Big Data has shaped the digital marketing space into something brilliant, where every business gets to know enormous amounts about their target audience and make data-driven decisions. In today’s competitive environment, using Big Data rightly will help optimize marketing strategies and improve customer experience. Today, in this blog, we discuss Big Data’s use in digital […]
Building an amazing mobile app is just the very first step, but how users find and download your application is another equally important task. The good mobile app marketing strategy will help your app reach the right audience, cut through the noise of a competitive marketplace, and achieve sustained growth. In this blog, you will […]
Webinars have become one of the most influential means for any business in today’s digital world to engage an audience, add value, and build relationships. In fact, the webinar format gives a wide scope to a person to share expertise and also an interactive platform where one can communicate with their audience in real time. […]
Despite the domination of social networks, email marketing is still among the most effective ways to engage your audience, especially in Nepal, where digital communication is growing at a rather steady pace. So, it is essential to know how to boost your email open rates in Nepal. The problem, though, is that it becomes pretty […]
Understanding Brand Storytelling We all love stories. Stories entertain us, inspire us, and connect us with others. Stories are also powerful tools for marketing, as they can help us communicate our brand’s values, personality, and message to our target audience. This is what brand storytelling is all about. Brand storytelling is the art and science […]
How Nepali Artisans are Selling Handicrafts Online: A Digital Marketing Perspective Introduction In recent years, the global handicraft market has seen remarkable growth. With a market size reaching USD 2,007.07 billion in 2025 and projected to exceed USD 3,394.32 billion by 2027, the industry is experiencing a robust compound annual growth rate (CAGR) of 10.11% […]
Introduction This creates an excellent opportunity for agribusinesses in Nepal to grow by adopting digital marketing to increase their reach. Assuming that internet and mobile phone usage are now available even in most rural areas, digital marketing is one sure way of advertising agricultural products and services cost-effectively and efficiently. This article focuses on powerful […]
Introduction Are you thinking of starting a successful startup in 2026? If so, you’ve come to the right place. Starting a successful startup for the first time can feel intimidating, particularly due to the extensive effort and preparation required. In simple words, A startup is a business that is in its initial phase, established by […]