What is Facebook Marketing?

Facebook marketing is a way for businesses and individuals to promote themselves, their products, or their services on Facebook, one of the world’s largest social media platforms. It involves using various tools and techniques to connect with people, share information, and achieve specific goals.
Facebook marketing in Nepal was the most widely used social media platform. Data shows that about 90% of people are using Facebook in Nepal. Facebook has a significant user base in the country, and it’s often used for various purposes, including social networking, communication, and business promotion.
However, the popularity of social media platforms can change over time, and new platforms can emerge. To get the most current information on the most used social media platforms in Nepal, I recommend checking recent surveys, reports, or statistics from reliable sources that specialise in social media and internet usage trends. These sources can provide up-to-date insights into the social media landscape in Nepal.
Is Facebook marketing worth it in 2026?
Yes, it is. Facebook advertising remains a crucial tool for businesses looking to reach a vast audience of 3.5 billion users. In short, it’s worth it.
Are Facebook ads still profitable in 2025?
Yes, it is. Facebook advertising remains a crucial tool for businesses looking to reach a vast audience of 6 billion users. In short, it’s worth it. Despite evolving trends, Facebook ads continue to be profitable. You can adapt to changes in the platform, create effective campaigns, and conduct thorough ad testing to ensure success.
What are the Facebook advertising trends for 2026?
In 2026, several trends are shaping Facebook advertising:
- Video Dominance: Video content is gaining momentum, and this trend will continue. Facebook’s video advertising capabilities offer significant opportunities for engaging and captivating your audience.
How can I advertise on Facebook for free in 2026?
You can utilise free Meta advertising credits. Begin by installing the Meta Pixel, opening an ad account, and experimenting with various campaign objectives, budgets, and ad formats, such as video ads, single images, or carousels.
Is social media marketing in demand in 2026?
Absolutely, and it’s more than just sharing content. Building an engaged social media community is crucial for brands in 2026. This means connecting and engaging with your audience, not just broadcasting content.
What’s the payment for 1,000 views on Facebook in 2026?
Starting in 2026, Facebook generally compensates content creators and publishers by $10 to $19 for every 1000 views their videos receive, equating to around $0.01 to $0.02 per view.
What is a good cost-per-click on Facebook 2025?
approximately $0.94 per click
The average cost of Facebook ads in 2026 is approximately $0.94 per click and $12.07 per 1000 impressions. However, costs can vary due to factors such as industry, campaign objectives, and bidding models like cost-per-click (CPC) or cost-per-thousand-impressions (CPM).
What is the future of Facebook marketing?
Facebook ads have the potential to reach a vast audience, with up to 6 billion users as of 2025. It’s the ideal starting point for most businesses looking to begin social media advertising.
How much do Facebook ads cost in 2026? How Much Does Facebook Advertising Cost?
2026 Pricing Guide
The average cost of Facebook ads in 2024 is approximately $0.94 per click and $12.07 per 1000 impressions. However, costs can vary due to factors such as industry, campaign objectives, and bidding models like cost-per-click (CPC) or cost-per-thousand-impressions (CPM).
How much do Facebook ads cost in Nepal?
Facebook advertising price in Nepal
If you desire to advertise your products or services for a week, it may cost Rs. 1000, while it may cost you Rs. 100,000 per week. The cost of advertising on Facebook depends on the media you use and the days you choose to advertise.
How can we use Facebook Marketing in Nepal in 2026?
We can use Facebook marketing by following the steps:
- Create a Facebook Page: Start by setting up a dedicated Facebook Page for your business. This will serve as your online storefront.
- Share Engaging Content: Post content that your audience in Nepal will find interesting and valuable. This can include photos, videos, articles, and updates about your products or services.
- Engage with Your Audience: Respond to comments, messages, and interact with your followers. Building a community around your brand is key.
- Run Facebook Ads: To reach a broader audience, consider running Facebook ads. These allow you to target specific demographics, interests, and locations in Nepal.
- Analyse and Adjust: Use Facebook’s analytics tools to understand how your posts and ads are performing. Adjust your strategy based on what works best.
Facebook marketing in Nepal can be a cost-effective way to connect with your customers, increase brand awareness, and grow your business. With the right approach, you can tap into the vast Facebook user base in Nepal and achieve your marketing goals.
Here are 10 simplified and explained marketing strategies for Facebook pages:
- Set Clear Goals: Determine your objectives before starting on Facebook. Do you want brand awareness, more followers, engagement, or increased sales? Clear goals guide your strategy.
- Track Data: Utilise Facebook’s tools to analyse campaign data. The Audience Insights tool offers audience insights for better targeting.
- Know Your Audience: Understand your target audience’s demographics and interests. Facebook’s Audience Insights helps you understand your followers better.
- Create a Content Strategy: Consistency matters. Plan what, when, and why you’ll post. A content calendar keeps you organised.
- Follow Content Rules: Adhere to social media content rules like the rule of thirds (listen, engage, lead) and the 80/20 rule (80% educational, 20% promotional content).
- Time Your Posts: Post when your audience is most active, typically Tuesday-Friday, 10 AM, and noon.
- Engage Regularly: Consistent engagement ensures your posts appear in your audience’s feeds. Respond to comments, messages, and collaborate with relevant pages.
- Use Facebook Ads: Invest in Facebook Ads to expand your reach. Set budgets for each campaign and create visually appealing content.
- Involve Your Employees: Encourage employees to advocate for your brand on their social media accounts.
- Manage Reviews: Respond professionally to both positive and negative reviews, maintaining a positive online reputation.
These strategies optimise Facebook marketing campaigns, regardless of whether you’re a local business or an international brand.
