Winter is here! Since the chilly cold air fills all the Kathmandu valley, it’s a perfect time for businesses to turn this season into a season of growth. At Gripas Marketing, we’re focused on using the latest emerging marketing technologies to deliver “kadak kadak” results to our clients.
In this blog, we will explore amazing trending marketing tips and tools of 2025 to supercharge your business this winter. Let’s dive into it.
Emerging Marketing Technologies in 2025
Here are some of the trending tools that might change your business growth and strategy in this winter:
- AI-Powered Marketing: Your New Best Friend
AI isn’t just a future—It’s already here. Using AI will revolutionize how businesses will market their products for the long term. It offers emerging marketing technologies or tools like personalized content, predictive analytics, and chatbots that automatically responds to customers queries faster than ever.
Why it matters: Just Imagine, you have used a chatbot on your website, which operates 24/7 in this cozy winter to handle customer queries. These tools analyze customer behaviour, allowing you to create customized campaigns related to their exact needs.
Gripas Experience: Last year, we partnered with a Nepali handicraft business to implement AI-driven personalized email campaigns. The result? A 35% increase in online sales during the holiday season.
Pro Tip: Always start from small tools like ChatGPT for brainstorming contents or Google analytics for insights and customer behaviour. Trust us “Result will “daamii”.
- Social Commerce: Shop Where You Scroll
These days, winter begins online as people start to use facebook or Instagram tools which allows businesses to sell products directly on these platforms. This automatically helps users to purchase products without leaving the app.
Why it works: People spend a lot of time just scrolling on social media. With features like shoppable posts and live – streamed product demos, you can showcase your products in a fun and interactive way.
Real-Life Example: For a local woolen garments brand, we created stunning eye-catching reels trending this winter collection. With combined strategic ads, their products stock sold out faster than a hot momo soup on a cold day!
Pro Tip: Invest in high-quality visuals and use platforms like Facebook Marketplace or Instagram Shops.
- Voice Search Optimization: Talk, Don’t Type
Voice search is growing faster with emerging marketing technologies like Alexa, Siri and Google Assistant. By 2025, over 50% of searches will be voice-driven. Optimizing for voice search, blooms your business visible when the user talks. Eg: “Where’s the best coffee shop near me?”
Gripas Insights: At Gripas Marketing, we have an experienced team to deliver SEO strategies for voice search. For Example: “optimizing for conversational keywords helped a Nepali café rank as the top choice for “best coffee spots in Kathmandu.”
Pro Tip: Use natural, easy to understandable language and long-tail keywords in your content to make it voice-search to find you.
- Interactive Content: Engage and Entertain
Winter is a season of coziness, so why not add some fun and interactive experiences to your marketing? Things like content-quizzes, polls, AR features can capture users’ attractions and keep them engaged.
Example: One of our travel clients created an AR experience that let users explore Everest Base Camp virtually. You would be shocked, after that tour booking increased by 40% higher than previous seasons.
Why it matters: Interactive content helps to create a deeper connection with a targeted audience, enables them to more likely remember and choose your brand.
Quick Tip: Initially start with Instagram stories, pools and quizzes. They are free and highly engaged.
- The Gripas Advantage: Yestra Campaign
At Gripas Marketing, our stunning Yestra Campaign is designed to combine insights with creative designs. Starting from social media to SEO, our campaign personalized marketing plans for business to succeed in this cozy season.
Success Story: Last winter, a boutique hotel in Pokhara rooms got filled with help of our plans by targeting adventure-loving travelers with curated content and Google ads. The result? 90% occupancy in the offseason.
Why it’s awesome: Yestra is not just a campaign, it’s a movement to change how to do marketing in Nepal.
- Big Data for Big Wins
In today’s world, data is gold. Businesses who use it smartly can stay far ahead in their competition. Big data helps to understand the customer behaviour, their preferences, track records and optimize campaigns for maximum impact.
Gripas Insights: We helped a local gym to find the best time to run their promotions using data. You will be amazed that, result was a 25% increase in membership just in the month of january — traditionally a slow month.
Pro Tip: Use free tools like Google Data Studio to visualize your marketing performance.
- Sustainability: Speak to Conscious Consumers
More and more people today’s care about sustainability. Showing your eco friendly practices, basically in a market place like Nepal, where modern lifestyles combine with traditional values.
Example: A local handicraft business we worked with switches in eco-friendly packaging and used it for its marketing. The result? Higher sales and loyal customers who know the values of sustainability.
Pro Tip: Weave sustainability into your brand and share your story with authenticity.
- Omnichannel Marketing: Be Everywhere
In 2025, People expect a smooth seamless experience across different mediums, no matter where they connect with your brands—from facebook, your store or your website. Your message must be consistent.
Why it matters: Main motto of omnichannel is that you don’t miss any potential customers. At Gripas Marketing, we work on creating different emerging marketing technologies campaigns that work across different social media, e-mail and offline channels.
Real-Life Example: We helped a restaurant menu sync its online menu with promotions on Google My Business. This simple move helped increase orders by 20%.
Pro Tip: Use tools like HubSpot or Hootsuite to handle your campaigns across multiple platforms.
- Content Marketing: Stay Relevant
Cozy Winter is the perfect time to tell your brand story. For case studies, Blogs, videos and case studies are the perfect tools. Sharing helpful tips, highlighting customers’ stories or giving a behind-the-scenes look at your brand.
Gripas Example: We wrote a blog on improving open email rates in Nepal, which helps to generate a lot of traffic and inquiries. Final key is about delivering value through content.
Pro Tip: Use a mix of formats—text, video, and infographics—for maximum reach.
Conclusion:
Cozy winter doesn’t mean you’re going to shut down your business in 2025. By implementing, right strategies this season can be the hottest season for your business. From using AI to boost your to diving into social commerce and launching seasonal campaigns like, Yestra Campaigns, Gripas Marketing will be with you every step of the way.
Are you ready to make your brand shine? Let’s contact Gripas Marketing today. You can also explore our social media marketing and SEO strategies. Let’s turn this winter into your business’s brightest chapter yet. Don’t wait—your audience is ready!. Let’s connect with emerging marketing technologies.
