In today’s competitive market, it’s important for any business to craft compelling ad copy. It’s about understanding your audience, emotional trigger and inspiring action.
In this post, you will learn key strategies, how to write catchy headlines, A/B testing, emotional trigger and know your target audience requirements. This helps you to create an ad copy that converts.
Features you should know to to craft compelling ad copy
1. Know your Audience Inside Out
This is the main foundation for successful ad copy for a deep understanding of your audience. Knowing their requirements, problems and solutions allows you to fulfil their need and desire. Whenever, before writing any ad, you have to answer these questions:
- Who are you waiting for?
- What problems do they face and how can you help and solve the problems.
- What types of creepy words will best resonate to them?
Example: Let’s consider a Nike Campaign, for a young audience. Their message gives motivation, self belief to the people who value their fitness and self improvements. By considering these points, they will be able to write a compelling ad copy.
2. Nail the Headlines: That Hook that Grab the Attention
Headlines are the first impression that you can make to your target audience. Having a fruitful headline helps to catch more audience and complete the reader to read continuously.
So for to grab the attention, use these techniques in your heading:
- Number or Statistics: By using numbers or statistics in your heading, helps you to grab more attention. Example: “Top 15 Sales of this Week” or “boost your online sales by 100%”.
- Ask a Question: Asking a question in your headlines makes the audience know more about your content. Example: “Wants to increase Sales? Here’s How.”
- Promise a Benefit: You can make a promise to the audience that your content will absolutely help to fulfil the need of the audience. Example: “Unlock your Business Potentials with Persuasive Ad copy”.
Example: Apple Company which has a headline “Think Different”. This headline directly speaks to their targeted audience.
3. Use Emotional Trigger to Drive Action
Emotions have a powerful impact on the decision making of the audience. So emotional triggers are used to craft a compelling ad copy. These are the few Emotional trigger than you can use:
- Fear of Missing out(FOMO): “Only 10 tickets are left- Hurry up!”.
- Curiosity: “Discover the secret recipe of cooking”.
- Desire for gain or reward: “Get 40% off for the first 10 Customers. Hurry up!”.
Example: Coca-Cola’s “Share a coke” campaign. In this , by printing the common name in each bottle, they made each bottle unique and drove sales and helped to make a social sharing.
4. Use A/B testing, to finds what works best
To increase your ad copy, the best thing you can do is A/B testing. With this technique, you can find out what best suits you to your business. Here are some tips that you can include in your testing method:
- Headlines: You can test different types of headlines. For Example: “Get Fit Fast” vs “Transform your body with our program”.
- Call-To-Action(CTA): Try different CTAs like “Sign up Today” or “Get Start Now”.
- Emotional tones: You can test different emotional tones like “urgency”.
Example: Let’s take an E-commerce shop example. When they wrote their Call-To-Action to “Book Now” vs “Don’t miss out – Book now!”, they saw a 25% increase in sales. So in this way, testing is used to optimise your ads.
5. Example of Effective Ad Copy from different Industries
To increase your ad copy, you can take reference from other popular Industries of how they use their ad copy. Here’s are some example of popular Industries ad copy:
- Tech (Dropbox): “your stuff, Anywhere”. Dropbox Ads copy is simple, but it highlights the benefits that you gain from it.
- Travel (Airbnb): “Belong Anywhere”. Airbnb’s tagline speaks the emotional aspect with travel, which makes the audience feel they are always at home while travelling.
- Food & Beverage (Red Bull): “Red Bull gives you Wings”. This tagline is strong and feels energetic when you take it.
6. Create a Strong Call-To-Action(CTA)
A simple and strong CTA makes the audience click the button to reach out more. Here are some of the strong CTA:
- Urgency: “Hurry up for Exclusive Access”.
- Benefit oriented: “Save Now!”
- Curiosity – Included: “Checkout More!”
Example: Let’s take a Netflix CTA. “Watch Anywhere. Cancel Anytime. Join free for a Month”. This is a powerful CTA because this is a risk-free trial and flexible.
Conclusion
Crafting compelling ad copy is essential for any business to make their audience engaging, creative. By knowing your audience problems and needs, you can write attention grabbing headlines, using emotional triggers, A/B testing and by using powerful CTAs. This helps to attract more customers, makes the viewers your target audience and also helps in social media marketing . You can also take reference from the successful industries and copy and can grow your impression.
