Video advertising has become an integral part of digital marketing strategies. Businesses are now leveraging the power of video ads to reach their target audience, convey their brand message, and achieve specific goals. However, to harness the full potential of video ads, one must start with the right objective in mind. The Importance of Setting […]
How Linkedin can help you Brand LinkedIn is crucial for personal branding because it acts as your digital resume and professional identity. It’s a platform where you can showcase your skills, experiences, and connections. In today’s digital age, establishing a strong personal brand on LinkedIn is vital for several reasons. First impressions matter. LinkedIn is […]
Reach and Frequency Replaced by Reservation Buying Type In the world of advertising, significant changes are taking place. The traditional advertising approach, which relied heavily on “reach and frequency,” is being replaced by a more modern and flexible method known as the “reservation buying type.” This shift in advertising strategies is driven by the evolving […]